Get ready – report to reveal big changes in student consumer behaviours
For the 11th year running, we’re getting ready to publish the results of our extensive research into student consumer behaviour.
And this year’s freshers are a little different – part Gen Z, part Isolation Generation – a unique group of young shoppers influenced by a unique experience. That’s why our Freshers Report, coming 3 March, is more important than ever for those looking to engage with this market. Inside, we’ll reveal what’s behind the rapidly changing mindset of today’s students – and what it means for brands.