Student Lifestyle Report 2023 - Media & Social
If you haven’t already signed up, you can register to receive for Chapter 3 here, before the full report is published in April.
When I first joined UCAS, social media was in its infancy and streaming didn’t really exist en-masse.
Netflix was still years off its UK release and AOL had just bought Bebo for $850 million. Bebo!
But even then, we knew that these were two industries heading for lofty heights – especially amongst the increasingly online-centric student market. It was Millennials who took us into an age of digital nativism, but it’s Gen Z who have really embodied that term.
Since then, online media of all kinds has exploded. We’ve watched Facebook unseat MySpace, to then be dethroned itself by Instagram. We’ve seen mail order subscription services transform from door-to-door sales into two clicks of a button. And streaming has gone from cat-video-watching to Oscar-winning films...