AI-optimised email sends
Supercharge your email engagement with ‘Einstein’
You can boost your email performance with our artificial intelligence feature, Einstein
Improve the performance of your email campaigns using Einstein, which analyses behaviour of our audience and sends communications when they're most engaged.
Send time optimisation (STO)
‘Einstein’ STO is a tool that uses artificial intelligence (AI) to choose when’s best to send your email, with send times personalised to every member of your chosen student audience.
8.3% average increase in click through rates*
*For UCAS emails using send time optimisation, compared with standard UCAS emails
How it works:
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1
On booking your email send with us, let us know that you’d like to add STO
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We’ll ask for your preferred start time and timeframe for the send – from a minimum of 6 and up to a maximum of 12 hours
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3
Each member of your audience is assigned an individual time when your email will be sent to them, based on their past email engagement (or the behaviour of our wider audience)
“Einstein really works – it feels like you’ve unleashed the beast”
Steve Minney, Head of Undergraduate Recruitment, Swansea University
Meet student needs with a single message. Data-driven targeted communications will help you meet your campaign goals with content students want to see – with options including demographic, location, and academic subject targeting.
Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.
Get in touch
If you'd like to learn more about our Einstein packages, take a look at our
Get in touch to discuss your UCAS email campaign options and which one might be best suited to be optimised for your interested audience.