UCAS Media Limited is our wholly owned trading subsidiary.

For information about UCAS' commercial activities and services, please visit the business section of our website

The Board of UCAS Media comprises the following directors, some of whom are also Trustees of the UCAS Board.

Shuvo Saha

Shuvo Saha headshot

Chair of UCAS Media Board

Shuvo Saha worked as Chief Growth Officer for Kite Insights and was charged with building 'The Climate School' – a programme to equip thousands of employees to drive the 'climate transformation' of their companies.

Prior to Kite, Shuvo spent 15 years at Google. He conceived and built the 'Google Digital Academy' to support the digital transformation of Google's top customers. He has extensive experience in building education programmes, enabling executives to change the way they work and lead people-centric transformation of their organisations. Shuvo also led Google UK's business with the Consumer Goods industry, and grew revenues +800% during his tenure.

His 25 year career started in P&G brand management, followed by a spell in consulting on marketing strategy & organisation capability before joining Google in 2006. Outside of work he's a trustee and adviser to educational charities, social enterprises & startups.

Committee membershipNominations Committee


Daragh Kelly

Daragh is Chief Data Officer at The Economist Group. Before The Economist, he was Global VP, Data & Analytics at UK luxury fashion house Burberry, leading data science, customer analytics, personalisation and digital analytics across the company. Before that, Daragh held a variety of senior data and insight roles at Sky, Europe's leading direct-to-consumer media and entertainment company, with a focus on data-enabled innovation and business transformation.

Prior to Sky, Daragh worked in data and analytics roles across a range of sectors including consultancy, telecoms, digital, media and financial services.

Daragh is an economist by training with an MA in Applied Economics and started his career working for the Irish government developing labour market and education policy.


Paul Sweeney  

Paul is currently Managing Director at Sky, leading the consumer financial services business, having previously run Sky Mobile and the NOW TV streaming service. He previously spent 18 years at Procter & Gamble in various marketing and commercial leadership positions across multiple sectors and regions. Paul has a Natural Sciences degree from Cambridge University. 


View and download Matters reserved for the UCAS Media Board (46.48 KB).


2024 UCAS Media Board meetings

  • Tues 5 March
  • Weds 5 June
  • Thurs 14 November